Strategic Frameworks 2024

This document addresses the Defined Organisational Strategic Development Program Frameworks of the Futures Plan: Aboriginal and First Nations; Accessibility and Inclusion; Audience Development and Engagement; Collection; Commercial; Development; Digital; Exhibitions; Marketing, Brand and Communications; Outreach; Public Programs (including Learning); Publications; Research; Sustainability; and Transitional Governance.

Read the Introduction to the Strategic Frameworks here(PDF, 1MB)

This Framework considers the core role that Aboriginal and First Nations cultural awareness and self-determination should play in the corporate directions of QVMAG. Other Frameworks within the OSDP also refer to Aboriginal and First Nations considerations specific to those strategic areas. 

Read the Aboriginal and First Nations Framework here(PDF, 1013KB)

 This Framework explores how QVMAG can maximise public access to and use of QVMAG sites and products fairly and equitably. While accessibility and inclusion apply to all audiences and users of QVMAG products, considered within this Framework are several focal groups warranting particular attention, including persons with disabilities, people from disadvantaged and marginalised communities, people with low literacy skills and persons from culturally and linguistically diverse (CALD) backgrounds and communities.

Read the Accessibility Framework here(PDF, 703KB)

This Framework considers options for growing and better connecting with QVMAG audiences, including those who have been regular or periodic audiences and those segments of the community who have rarely or never visited QVMAG sites or used QVMAG products.

Read the Audience Development Framework here(PDF, 838KB)

QVMAG has a very large and multidisciplinary collection. This Framework considers how that collection can be best documented, cared for, and made physically and digitally accessible to an increasing audience in Tasmania and farther afield.

Read the Collection Framework here(PDF, 1MB) 

This Framework explores the ways in which QVMAG can generate more own-source revenue through commercial operations (the sale of products and services).

Read the Commercial Framework here(PDF, 501KB)

 This Framework outlines strategies for how QVMAG can increase funding support from partners, individual donors, patrons, corporate sponsors, trusts and foundations.

Read the Development Framework here(PDF, 713KB)

Digital technologies and software underpin and enable all aspects of QVMAG operations. There is also a very wide range of digital products that can be produced by museums. This Framework considers how QVMAG can achieve the digital infrastructure and systems it needs to support all of its operations and how it can produce an increasing range of digital products for expanded audiences. 

Read the Digital Framework here(PDF, 470KB)

The primary way in which most people engage with museums and art galleries is through their exhibitions. This Framework explores strategic directions for the QVMAG exhibition program, delivered at its sites and remotely, in order to contact an ever-increasing audience in Launceston, across Tasmania and farther afield.

Read the Exhibitions Framework here(PDF, 752KB)

This Framework explores how QVMAG can attract and engage with audiences and stakeholders by better communicating and promoting its products and services within an overall marketing approach. Importantly, this also includes a detailed exploration of the perceived identity of QVMAG, that which makes it special and unique - its brand.

Read the Marketing, Brand and Communications Framework here(PDF, 13MB)

This Framework explores the ways in which QVMAG can grow its audiences at locations other than its two main sites, through both physical products (such as exhibitions and hard copy publications) and virtual / digital products available online including through mobile devices.

Read the Outreach Framework here(PDF, 613KB)

Public programs comprise a wide range of educational activities and events which either build on the exhibition experience or are separate attractions at QVMAG. They include general and schools' programs and aim to enrich the learning experience for audiences. This Framework considers how these programs can evolve and expand in order to attract and engage increasing and more diverse audiences, and to enhance learning outcomes for all visitors.

Read the Public Programs Framework here(PDF, 475KB)

This Framework considers strategic directions for the QVMAG publications program for general and academic / specialist audiences, and via hard copy and digital products.

Read the Publications Framework here(PDF, 377KB)

This Framework explores how QVMAG can determine strategic directions for the research program it supports and maximise the value of research within QVMAG products such as exhibitions, programs and publications. As QVMAG research links closely to the QVMAG collection, research also enhances access to and relevance of the collection.

Read the Research Framework here(PDF, 547KB)

 This Framework considers how QVMAG can progressively enhance the environmental sustainability of its operations and better engage audiences with information and debate around a sustainable global future.

Read the Sustainability Framework here(PDF, 767KB)

This Framework addresses the process of transitioning QVMAG from a unit within the City of Launceston to a Company Limited by Guarantee.

Read the Transitional Governance Framework here(PDF, 728KB)